Globalization Strategy Enters Phase 2.0|HSG Laser Thailand Manufacturing Base Grand Opening

Post date: 2024-06-27 13:35:23


At 9:00 AM local time on June 26th, HSG Laser held a grand opening ceremony for its new manufacturing base in the Bangkok Industrial Park, Thailand. This event not only signifies a notable expansion in HSG Laser's global strategic footprint but also marks the commencement of a new Phase 2.0 in its internationalization efforts. Moreover, it stands as another significant milestone in showcasing the excellence of "Chinese Manufacturing" to the world.

Dignitaries and Business Leaders Gather to Celebrate

The event saw a remarkable assembly of distinguished guests, including Zhou Xiqi and Liao Chao from the Economic and Commercial Office of the Chinese Consulate in Thailand, Ma Ningjia, Vice Chairman of the Thai-Chinese Chamber of Commerce, Pornthep, Chairman of the Bangkok TIP Industrial Park, Xu Hao, Secretary-General of the Guangzhou Sheet Metal Processing Association, Chang Yong, Chairman of HSG Laser, Wu Chengfeng, Head of Strategy and Investment, as well as clients and guests from various countries, upstream and downstream suppliers, and numerous authoritative local media outlets. Together, they gathered to witness this significant moment.

At the opening ceremony, Mr. Zhou Xiqi, First Secretary of the Economic and Commercial Office of the Chinese Consulate General in Thailand, delivered the opening speech and expressed high recognition for HSG Laser. He specifically pointed out, "Thailand's open economic policies, liberal policy environment, and economic incentives have also created a favorable investment environment for Chinese enterprises. Currently, economic and trade cooperation between China and Thailand is thriving, and behind this favorable cooperation lies the efforts of Chinese enterprises, represented by HSG Laser, in promoting bilateral economic and trade cooperation. It is a great pleasure to witness the opening of HSG Laser's Thailand base, which will contribute to this year's Sino-Thai trade cooperation and further enhance it."

Following that, Vice Chairman Ma Ningjia of the Thai-Chinese Chamber of Commerce took the stage and stated, "HSG Laser's decision to establish its first global manufacturing base in Bangkok, Thailand, signifies the company's proactive response to the 'Belt and Road' initiative and reflects its high regard for Thailand's investment environment. We look forward to HSG Laser leveraging this opportunity to deepen its presence in the local Thai industry. Together with the Thai-Chinese Chamber of Commerce, we aim to foster synergistic development in Thailand's high-end manufacturing supply chain, enhancing integration and efficiency, lowering production costs, and injecting new vitality into Thailand's laser equipment sector through technological advancements and innovation. Today, we celebrate not only the official inauguration of HSG's global manufacturing base but also the commencement of new opportunities, the deepening of collaborative partnerships, and the dawn of a new era in local industrial development."

As a pivotal segment of the event, Wu Chengfeng, Head of Strategy and Investment at HSG Laser, delivered the keynote speech titled "Connecting Globally, Cultivating Locally | HSG's First Overseas Manufacturing Base in Thailand." His address comprehensively explained HSG's Internationalization Strategy 2.0, outlining considerations and plans behind the shift from international sales and service to international production and manufacturing. He emphasized the commitment to deepening localization in Thailand, actively fulfilling social responsibilities. Wu also expressed, "HSG's development plan in the Thai market aims to establish Southeast Asia's manufacturing hub centered in Thailand. This initiative not only meets regional market demands but also promotes the development of local smart manufacturing industries. We will continue to invest in introducing advanced core technologies and management expertise to Thailand, enhancing the competitiveness of local manufacturing, optimizing and upgrading local supply chains, and driving the development of related industries. Over the next five years, as our business expands, we will create more job opportunities, contribute to addressing local employment issues, and fully support high-quality economic and social development in the region."

After the conclusion of the speeches, the event proceeded with a ceremonial signing of contracts with new local clients, alongside a delivery ceremony involving clients from Thailand and India. Representatives on stage gladly shared stories and reflections on their cooperation with HSG Laser, highly praising the quality of HSG Laser's products and the professionalism of its services. They expressed, "HSG Laser's commitment to its customers goes beyond the initial purchase process. Adaptability and durability are key to success in the metal processing industry, making a partner that meets our needs crucial. In this regard, HSG Laser's steadfast determination to progress, excellent service, and consistent provision of timely, professional technical support, maintenance, and training have greatly contributed to our business growth. We wish HSG Laser continued success in the global market and look forward to progressing together."

After the celebration ceremony, the guests at the venue joined a guided tour of HSG Laser's manufacturing facility in Thailand. Through in-depth exchanges, the guests gained further insights into HSG's core product lines, advanced technologies, and manufacturing processes. The guests highly praised the mature production line equipment and the capabilities of localized manufacturing. Additionally, this tour also facilitated on-site contract signings and collaborations.

International Vision, Local Operations

HSG Laser's manufacturing base in Thailand covers an area of 10,000 square meters and is expected to have an annual production capacity of 2,000 machines. This facility represents a crucial component of its global strategic expansion and signals HSG Laser's entry into the 2.0 phase of its internationalization strategy.

As early as 2012, when the first fiber laser cutting machine was sold to the Philippines, HSG Laser viewed globalization as the path to long-term corporate development. Amidst rapid global expansion, the team at HSG Laser understands that only through reliable quality, excellent service, and cutting-edge technology can global markets be successfully penetrated and global customers be won over. As of May 2024, HSG Laser has established 15 overseas branches worldwide, serving over 20,000 global customers across more than 100 countries and regions.

Based on this foundation, HSG's global strategy has been further upgraded, expanding its business scope from individual machine equipment to comprehensive solutions, and transitioning from international sales and service to international production and manufacturing. Simultaneously, the company is undertaking brand localization efforts to meet local product and service demands, aligning better with local market needs. By integrating internationalization and localization, and through continuous innovative efforts, HSG Laser aims to rapidly adapt to local market developments, becoming a highly globalized enterprise by 2028.

Connecting Globally, Cultivating Locally

The successful launch of HSG Laser's manufacturing base in Thailand would not have been possible without the support and trust of our global customers, as well as the dedication of every member of the HSG family. Leveraging its strengths in manufacturing and core technologies, HSG Laser will continue to advance Thailand's local and global industries through an international perspective and mature localized operational models. HSG Laser is committed to achieving substantial progress and sustainable development in Thailand and beyond.

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