DÜSSELDORF, Germany, November 10, 2026 – HSG Laser officially opened its new European showroom in Düsseldorf, Germany, marking a significant milestone in the company's 20th anniversary year and its long-term commitment to the European market.

Spanning more than 2,000 m², the new facility represents far more than an expansion of physical space. It is designed as an integrated European hub, bringing together five key functions: sales, regional operations, technical support, customer service, spare parts and repair services. This integrated structure will strengthen HSG's local operational capabilities and enable closer, faster and more comprehensive support for customers and partners across Europe.

The opening ceremony brought together representatives from the Chinese Consulate General in Düsseldorf, the City of Düsseldorf, HSG's global and European management teams, and business partners.

Yong Yu, Chinese Consul General in Düsseldorf, said continued investment by Chinese enterprises in Germany helps strengthen bilateral business relations and expressed hope that the showroom would serve as another bridge for Sino-German industrial cooperation.

Christian Zaum, Deputy Mayor for Economic Affairs of Düsseldorf, said HSG’s continued investment reflects international businesses’ confidence in the city and welcomed the company’s further growth and contribution to the local business community.

Shawn Wang, Vice President and Head of Global Business at HSG Laser, said: "20 years ago, we were a young company trying to find our place in this industry. Starting as a follower, HSG Laser never stopped climbing. Through relentless focus in product, technology and services, we are experiencing a monumental shift—a change from follower to a global leader. And today, we are opening a new showroom to support our customers' continued growth. Our footprint in Europe keeps expanding, and for us, we are just getting started."

During the event, customers and partners shared their experience of working with HSG and their expectations for future cooperation, highlighting the importance of local support, service capability and long-term partnership in Europe.

 
Technology Demonstrations and European Product Debut

The showroom features HSG's GT, R2 PRO and TL3 PRO machines, with TL3 PRO making its European debut at the event. Live demonstrations of laser cutting, welding and automation showcased HSG's intelligent metalworking technologies and integrated manufacturing solutions.The facility will also support sample production, application testing and process validation, providing customers with hands-on access to HSG technologies and application expertise.

Strengthening HSG's European Network

Since entering Europe in 2018, HSG has steadily expanded its regional infrastructure, including a warehouse in Poland opened in 2023 and a 10,000 m² facility in Krefeld, Germany, established in 2025.

The Düsseldorf new showroom further strengthens this network and puts HSG's "Go Global, Link Local" philosophy into practice, combining global technological capabilities with local operations, resources and partnerships.